Why do college pubs suck so much?

Mine frigging sucks. They are only open on thursday nights and half the time they close down without notice due to stupid reasons such as no heat in the room or not overloaded facilities. Like today for example, they kept advertising special pub night with alcohol at low prices multiple times the past week, and guess what, they close without any notice and don't even open for a whole week. Even when they are open, very few people even attend. The most I've seen was 200 people from a college with 40,000 students. How pathetic is that?